(This article originally appeared in Forbes) You’ve spent thousands — tens of thousands! — on a customer relationship system and your people aren’t using it.…
Gene MarksFebruary 25, 2022
(This article originally appeared in Forbes) Whenever I talk to a company looking for a new customer relationship management system, one of the first questions…
Gene MarksJanuary 28, 2022
(This article originally appeared in Forbes) The makers of most mainstream customer relationship management applications like to say that their products can also do email…
Gene MarksJanuary 11, 2022
(This article originally appeared in Forbes) When people discuss their concerns about the cloud it always seems that security leads the list. But to me,…
Gene MarksDecember 30, 2021
(This article originally appeared in Forbes) Earlier this month there were rumors circulating that Amazon has been considering the acquisition of customer relationship management and…
Gene MarksDecember 9, 2021
(This article originally appeared in Forbes) My dog died a few years ago. She was only about 7 years old and had a lot of…
Gene MarksDecember 1, 2021
(This article originally appeared in Forbes) Are you a salesperson, a customer service rep or a marketing professional? Are you still not coming back to…
Gene MarksNovember 18, 2021
(This article originally appeared in Forbes) “Clearly, for too many companies, the hype about data-driven decision-making is not being matched by reality.” Those are the…
Gene MarksNovember 4, 2021
(This article originally appeared in Forbes) Remember the Outlook Business Contact Manager? That was Microsoft’s attempt at introducing customer relationship management via contact management to…
Gene MarksOctober 20, 2021